What is Digital Marketing?
Also called online marketing, it is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. This includes not only email, social media and web-based advertising, but also text and multimedia messaging as a marketing channel.
Types of Digital Marketing:
Search engine optimization, or SEO, aims to get your business to rank higher in Google search results, ultimately increasing search engine traffic to your business website.
Content marketing is a marketing strategy used to attract, engage and maintain an audience by creating and sharing relevant articles, videos, podcasts and other media. This approach establishes expertise, promotes brand awareness and keeps your business in front.
PPC/Pay-per-click, a digital advertising model where your advertising campaign pays a fee every time one of your ads is clicked. Essentially, you're paying for visits to your website (or landing page or app).
Social Media Marketing (SMM) is a form of online marketing that uses social media applications as a marketing tool. These social media platforms allow brands to connect with their audience to: build a brand, increase sales and drive traffic to a website, app, etc.
Affiliate and Influencer Marketing: An affiliate works with a company to sell products and services in exchange for a commission. Influencers generally focus on long-term KPIs and can be paid on commission, product gift, flat fees, or a combination of all three. Influencers are generally more effective in building brand trust and credibility.
Email marketing is a powerful marketing channel, a form of direct marketing that uses email to promote your company's products or services. It can help your customers know about the latest articles, offers, etc.
Omnichannel marketing is a strategy that aims to create a seamless customer shopping experience from the first point of contact to the last, regardless of the channel your customer uses. Although it seems vague, that's because it can be implemented in a variety of ways.
Artificial intelligence (AI) applications in digital marketing can determine what content is most likely to bring customers back to your site based on historical data. AI also identifies customers who have a high probability of unsubscribing from a certain service and analyzes what characteristics those customers have.
Social Media Commerce is the use of social media platforms like Facebook and Instagram to market and sell products. This type of sales model allows customers to complete purchases without leaving social media apps.
A Progressive Web App (PWA) is a website that looks and behaves like a mobile app. PWAs are created to take advantage of the native features of mobile devices without requiring the end user to visit an app store or make a purchase and download specific local software.
We offer all these services for our clients.
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